about

Hi, I’m Hao-yung Weng.

My coffee journey began in college, where I served as president and later advisor of the student coffee club at National Taiwan University. Now, while pursuing graduate studies in the US, I stay connected with the club and occasionally provide remote technical support. We pride ourselves on being research-driven: reading papers, hosting cupping sessions, and carefully measuring and documenting our brews. We are always asking how we can improve.

Years of exploration have given me insights that, while not definitive, feel worth sharing. This blog, whycoffee.blog, is a play on my initials “WHY” and a prompt for reflection. Why coffee? Is it about exploring the unique flavors of different origins? Or geeking out with fellow enthusiasts?

When hosting events, I often talk about how coffee creates connection. Each bean travels a long road—from cultivation and harvesting to processing and roasting—that links everyone involved. I like to tell my audience: “Notice how coffee connects us—you and me—right here.”

That’s the connection I hope to share with you here.